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1.Amazon PPC Basics: A Beginner’s Guide to Smart Advertising

Amazon PPC (Pay-Per-Click) is an advertising system where sellers only pay when a customer clicks on their ad. This makes it one of the most effective ways to promote products on Amazon because you are targeting customers who are already searching with the intent to purchase. With PPC, your products can appear on the top of search results, product detail pages, and other high-visibility spots across Amazon. It gives even new sellers an opportunity to compete with big brands, provided campaigns are structured correctly. A beginner should know that Amazon PPC campaigns require strategic keyword research, correct ad types (Sponsored Products, Sponsored Brands, Sponsored Display), and ongoing optimization to ensure you don’t overspend while maximizing conversions.

2. Top 5 Mistakes Sellers Make in Amazon PPC (And How to Avoid Them)

Many sellers waste money on Amazon PPC because they fall into common traps. One of the biggest mistakes is using broad targeting without refining keywords, which attracts irrelevant clicks. Another is ignoring negative keywords, which means ads continue to show up for irrelevant searches. Some sellers also fail to monitor their bids, letting Amazon automatically spend their budget inefficiently. Others set up campaigns and forget about them, missing out on performance improvements that come from optimization. Lastly, many sellers focus only on clicks instead of conversions, forgetting that the ultimate goal is sales. Avoiding these mistakes requires consistent analysis, bid adjustments, and focusing on both cost control and sales growth.

3. Amazon PPC vs. Google Ads: What’s the Difference?

While both Amazon PPC and Google Ads are powerful, they target customers at different stages of the buying journey. Google Ads is more about building awareness because users are often just searching for information. Amazon PPC, however, targets customers who are already in a buying mindset. For example, if someone searches “wireless headphones” on Amazon, they are likely ready to purchase, making Amazon PPC far more conversion-focused. On the other hand, Google Ads is useful for driving traffic to a brand’s website, but conversion rates are often lower compared to Amazon. This is why sellers prioritize Amazon PPC to maximize ROI and capture ready-to-buy customers.

Our Blog

1.Amazon PPC Basics: A Beginner’s Guide to Smart Advertising

2. Top 5 Mistakes Sellers Make in Amazon PPC (And How to Avoid Them)

3. Amazon PPC vs. Google Ads: What’s the Difference?

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