Think of Amazon like a vast supermarket, similar to Walmart. Just as products on the front shelves grab the most attention, keywords determine which “shelves” your products land on in Amazon’s digital store.
The more keywords you rank for, the better your product’s “shelf” placement. Being on page 1 is like being at eye-level on the busiest aisle; if you’re not there, you’re missing out on major sales. Simply put, visibility is the key to success on Amazon.
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